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Kavuni rice | The forbidden treasure

Kavuni rice | The forbidden treasure

Did you know that the usage of indigenous rice varieties is the new cool?

If not, read this and discover how the consumption of traditional rice varieties can change your life! Cool facts on indigenous rice varieties!

Well done! Now, are you a person that struggles with diabetes and other non-communicable diseases? If yes, this post is about to change your life!

Karuppu Kavuni Rice/Forbidden Rice:

It is raved as a royal ingredient in a handful of different cultures and is a very common ingredient even today at Chettinadu households!

Our kings ate this very rice variety every day and for some reason, common people were forbidden to eat this variety at that time. Simply because, royals and soldiers needed more strength and stamina as they fought in wars and did fencing, horse riding, and many more. Thus, the reason behind the name – “Forbidden Rice”.

However, let us rejoice because Black rice can no longer be termed as forbidden although did you know, compared to other genetically modified rice varieties, this one is cultivated in relatively very small amounts?

Yet this rare whole grain is packed with umpteen health benefits. Kavuni rice is commonly also called as “Black rice” as it gets it’s signature black-purple color from a pigment called Anthocyanin, which has immense antioxidant properties. This rice is a good source of several nutrients particularly protein, iron, and fiber.

It contains anti-cancer properties and particularly aids in weight loss, maintenance of normal blood pressure, and facilitates perfect health of the heart. It has a low glycaemic index and more dietary fiber. Since it takes a longer time to digest and be absorbed into the blood, it obviously aids in maintaining blood sugar levels.

Kavuni rice is gluten-free thereby, helps in avoiding gluten-sensitive problems like constipation, diarrhea, bloating, and leaky gut syndrome.

In simple terms, this forbidden rice is a savior that protects us from any to all life-threatening diseases!

You might ask, how one can use it in their day to day life?

Well, very simple. Make your very own idly/dosa batter. Make sweet pongal, payasam, karupatti sweet paniyaram, halwa, puttu, idiyappam, even cakes and more.

And if you’re wondering where to procure this miraculous rice from… don’t worry, because after you place your order from the link below, we will bring it to your doorstep (of course, contact-free!)

Buy Kavuni/Black/Forbidden Rice now!

Reasons why you should choose organic

Reasons why you should choose organic

Here are the top 10 reasons to choose organic foods today:

1. Avoid chemicals

Eating organically grown foods is the only way to avoid the cocktail of chemical poisons present in commercially grown food. More than 600 active chemicals are registered for agricultural use in America, to the tune of billions of pounds annually. The average application equates to about 16 pounds of chemical pesticides per person every year. Many of these chemicals were approved by the Environmental Protection Agency (EPA) before extensive diet testing.

The National Academy of Sciences reports that 90% of the chemicals applied to foods have not been tested for long-term health effects before being deemed “safe.” Further, the FDA tests only 1% of foods for pesticide residue. The most dangerous and toxic pesticides require special testing methods, which are rarely if ever employed by the FDA.

2. Benefit from more nutrients

Organically grown foods have more nutrients—vitamins, minerals, enzymes, and micronutrients—than commercially grown foods because the soil is managed and nourished with sustainable practices by responsible standards. The Journal of Alternative and Complementary Medicine conducted a review of 41 published studies comparing the nutritional value of organically grown and conventionally grown fruits, vegetables, and grains and concluded that there are significantly more of several nutrients in organic foods crops.

Further, the study verifies that five servings of organically grown vegetables (such as lettuce, spinach, carrots, potatoes, and cabbage) provide an adequate allowance of vitamin C, whereas the same number of servings of conventionally grown vegetables do not.

On average, organically grown foods provide: 21.1% more iron (than their conventional counterparts); 27% more vitamin C;  29.3% more magnesium; 13.6% more phosphorus

3. Enjoy better taste

Try it! Organically grown foods generally taste better because nourished, well balanced soil produces healthy, strong plants. This is especially true with heirloom varieties, which are cultivated for taste over appearance.

4. Avoid GMO

Genetically engineered (GE) food and genetically modified organisms (GMO) are contaminating our food supply at an alarming rate, with repercussions beyond understanding. GMO foods do not have to be labeled in America. Because organically grown food cannot be genetically modified in any way, choosing organic is the only way to be sure that foods that have been genetically engineered stay out of your diet.

5. Avoid hormones, antibiotics and drugs in animal products

Conventional meat and dairy are the highest risk foods for contamination by harmful substances. More than 90% of the pesticides Americans consume are found in the fat and tissue of meat and dairy products. 

The EPA reports that a majority of pesticide intake comes from meat, poultry, fish, eggs, and dairy products because these foods are all high on the food chain. For instance, a large fish that eats a smaller fish that eats even smaller fish accumulates all of the toxins of the chain, especially in fatty tissue. Cows, chickens, and pigs are fed animal parts, by-products, fish meal, and grains that are heavily and collectively laden with toxins and chemicals. Lower-fat animal products are less dangerous, as toxins and chemicals are accumulated and concentrated in fatty tissue.

6. Preserve our ecosystems

Organic farming supports eco-sustenance, or farming in harmony with nature. 

Preservation of soil and crop rotation keep farmland healthy, and chemical abstinence preserves the ecosystem. Wildlife, insects, frogs, birds, and soil organisms are able to play their roles in the tapestry of ecology, and we are able to play ours, without interference or compromise.

7. Reduce pollution and protect water and soil

Agricultural chemicals, pesticides, and fertilizers are contaminating our environment, poisoning our precious water supplies, and destroying the value of fertile farmland. Certified organic standards do not permit the use of toxic chemicals in farming and require responsible management of healthy soil and biodiversity. 

According to Cornell entomologist David Pimentel, it is estimated that only 0.1% of applied pesticides reach the target pests. The bulk of pesticides (99.%) is left to impact the environment.

8. Preserve agricultural diversity

The rampant loss of species occurring today is a major environmental concern. It is estimated that 75% of the genetic diversity of agricultural crops has been lost in the last century. Leaning heavily on one or two varieties of a given food is a formula for devastation. For instance, consider that only a handful of varieties of potatoes dominate the current marketplace, whereas thousands of varieties were once available. 

Now, dig back to recent history’s potato famine in Ireland, where a blight knocked out the whole crop, which consisted of just a few varieties, and millions of people died of starvation. Today, most industrial farms also grow just one crop rather than an array of crops on one piece of land. Ignorance is bliss? Or amnesia is disastrous? Crop rotation is a simple and effective technique used in organic agriculture to reduce the need for pesticides and improve soil fertility. 

Most conventional food is also extremely hybridized to produce large, attractive specimens, rather than a variety of indigenous strains that are tolerant to regional conditions such as droughts and pests. Many organic farms grow an assorted range of food, taking natural elements and time-tested tradition into account. Diversity is critical to survival.

9. Support farming directly

Buying organic food is an investment in a cost-effective future. Commercial and conventional farming is heavily subsidized with tax dollars in America. A study at Cornell University determined the cost of a head of commercial iceberg lettuce, typically purchased at 49 cents a head, to be more than $3.00 a head when hidden costs were revealed. The study factored in the hidden costs of federal subsidies, pesticide regulation and testing, and hazardous waste and cleanup. 

Every year, American tax dollars subsidize billions of dollars for a farm bill that heavily favors commercial agribusiness. Peeling back another layer of the modern farming onion reveals a price tag that cannot be accurately measured but certainly includes other detrimental associated costs such as health problems, environmental damage, and the loss and extinction of wildlife and ecology.

10. Keep our children and future safe

Putting our money where our mouths are is a powerful position to take in the $1 trillion food industry market in America. Spending dollars in the organic sector is a direct vote for a sustainable future for the many generations to come.